Mar 08

Liss International Motivates In-Store Trial of Boursin Cheese and Vita Smoked Salmon with Retailer Specific Marketing Program

retail specific marketing program, partnership marketing program, brand awareness campaign, in-store demo, full page FSI advertising

Liss International helped build brand awareness and drive incremental sales of Boursin™ Cheese and Vita™ Smoked Salmon with a retailer specific partnership-marketing program at Publix™! This retail program combined the refined, elegant flavors of these two powerful brands to create a delicious “Hour-d’oeuvres For The Holidays” program that customers can serve to guests over the…

Read More »