Liss International Drives Incremental Sales of Musselman’s Apple Sauce With Free Bowling Promotion

Liss International just implemented the fifth Musselman’s Apple Sauce and Bowling Proprietors’ Association of America (BPAA) Free Bowling Program. And what a success! This fun, free and highly successful Partnership Marketing Promotion leveraged the power of bowling, the #1 participation sport in the United States, to increase sales and consumption of applesauce. More than 71…