Nov 08

Second “Elegantly Delectable” Promotion Returns for the Holidays Following Widely Successful First Campaign!

partnership marketing program, retail-specific marketing promotion, full page fsi promotion, in-store demo, display pad, boursin, vita, wasa, cross-branding efforts, retail marketing partnership

Last November 2015, Liss International helped build brand awareness and drive incremental sales of Boursin™ Cheese and Vita™ Smoked Salmon with a retailer specific partnership-marketing program at Publix™. We are proud to announce that the first Boursin™ & Vita™ “Elegantly Delectable” partnership marketing program was so successful that we are running the program again, and…

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Mar 08

Liss International Motivates In-Store Trial of Boursin Cheese and Vita Smoked Salmon with Retailer Specific Marketing Program

retail specific marketing program, partnership marketing program, brand awareness campaign, in-store demo, full page FSI advertising

Liss International helped build brand awareness and drive incremental sales of Boursin™ Cheese and Vita™ Smoked Salmon with a retailer specific partnership-marketing program at Publix™! This retail program combined the refined, elegant flavors of these two powerful brands to create a delicious “Hour-d’oeuvres For The Holidays” program that customers can serve to guests over the…

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