Nov 08

Second “Elegantly Delectable” Promotion Returns for the Holidays Following Widely Successful First Campaign!

partnership marketing program, retail-specific marketing promotion, full page fsi promotion, in-store demo, display pad, boursin, vita, wasa, cross-branding efforts, retail marketing partnership

Last November 2015, Liss International helped build brand awareness and drive incremental sales of Boursin™ Cheese and Vita™ Smoked Salmon with a retailer specific partnership-marketing program at Publix™. We are proud to announce that the first Boursin™ & Vita™ “Elegantly Delectable” partnership marketing program was so successful that we are running the program again, and with a 3rd amazing brand, Wasa™ Crispbread!

Liss International, is so excited to once again be working with these delicious, high-quality brands to drive incremental sales during the holiday shopping season!

The new “Elegantly Delectable” holiday promotion has expanded to include retailers Publix™, H-E-B™ and Jewel-Osco™. By bringing together these wonderful brands and retailers, Liss International has helped create the perfect combination to drive store traffic and generate incremental sales during one of the busiest shopping seasons of the year.

The 2016 Holiday Season is a crucial time for brands to capitalize on some intruding consumer trends, including:

  • Entertaining at home will increase by 22% during the Holidays in November and December
  • 83% of people that host a holiday party will prepare the food themselves
  • 17% of shoppers are willing to try something based on a promotion

Boursin™ Cheese, Vita™ Smoked Salmon and Wasa™ Crispbread are the perfect combination to create elegant, delicious hors d’oeuvres for your next holiday gathering!

This exciting partnership-marketing program included:

  • Full-page FSI (10.5 million circulation)
  • In-store demos featuring free samples and attractive “Serving Suggestion” brochures with entertaining tips exclusively at Publix™ locations
  • Custom Wasa™ displays for Jewel-Osco™ locations complete with custom header cards and Take-One pads
  • Custom coupons for both Publix™ & H-E-B™ retailers offering discounts on strategic Boursin™, Vita™ and Wasa™ brand products

At Liss International, our Partnership Marketing specialists work hard to bring powerhouse brands together to create unforgettable delicious retailer specific programs. If you are interested in learning more about what Liss International can accomplish for your brand, call us today at 267-988-4461 or email us at

We look forward to hearing from you!

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