ALLEN LISS President, Chief Executive officer
Allen formed Liss International in 1985. The first endeavor was the creation of ‘Just Add Fruit’ imported from Germany for the US market. ‘Just Add Fruit’ enables consumers to make superior tasting jelly and jam quick and easy. Liss International also worked in tandem with a German marketing company, launching an in-store, co-marketing program supported by display and print media. Participating brands included Kolner Sugar, Diament Meil flour and Zenker bake ware. Allen was the founding Principal of SAI Marketing. Starting in 1971, for 40 years he has brought his unique perspective and talent to serve client’s needs. Allen has been a leader in the development of a several innovations, including Partnership Marketing. The same vision that brought together Kellogg’s and Michael Jackson in the 80s still works wonders today. Allen has demonstrated his commitment to the community by serving on the United Cerebral Palsy Association of Philadelphia board and championing support around charitable events. Allen has 6 children and 3 grandchildren & for 20 years has been fine tuning his talents as a pianist,. Allen is also active in ballroom dancing, performing at Siti Dance Showcases.
Loni LISS Vice president
Loni Liss is Liss International’s Vice President with responsibility for Senior Account Management & Strategy and Corporate Communications. She is responsible for positioning Client’s growth strategy, cultivating opportunities in new and existing media, and focusing on the expanding digital realm.
Loni’s position incorporates the responsibilities of client relations, media relations and employee and executive communications. She also manages Liss International’s video production department and Web 2.0/collaboration technology strategy teams, which rounds out the organization designed to innovate the message and the medium in communications.
Loni has been in the industry since 1985 developing and implementing successful, consumer driven marketing strategies.
Jerry Scullion Creative Director
If anyone is trying to prove that there are more than 24 hours in a day, it’s Jerry. He sets and oversees the creative approach and design direction for all projects. Responsible for the look and feel of all creative work, Jerry conceptualizes and spearheads the development of all branding and creative marketing vehicles and initiatives. Jerry’s experience as a Creative draws heavily on his stints in both the corporate and promotional marketing world, which leads to a unique perspective on how he approaches each project. Jerry has led creative efforts for a diverse roster of clients and Fortune 500 companies, and is the recipient of an MSN Emessenny, Web Marketing WMA and Promo awards.
Boni Wolf DIrector of promotional development
Boni is the Director of Promotion Development & started at SAI as a premium buyer/partnership marketing AE. It was Boni’s entrepreneurial spirit that led her to CompuScan Marketing, where she developed an in-store marketing tool helping market and sell Catalina Marketing. She then went to RealTIME Media, one of the first internet promotional firms positioned to help business development. Additionally, Boni was on the Board of Directors for PMA, and also served as co-chair for the In-Store Marketing Council. After a stint fixing/flipping houses and doing a reality show on the E! Network, she is back! After hours, Boni spends her time managing her 12-year-old’s career in performing arts.
Mike beitcher digital strategist
Mike Beitcher honed his passion for website and business development while completing his undergraduate degree in International Development Studies at McGill University. Mike has a diverse professional background which includes founding and moderating his own network of websites, organizing live volunteer events and concerts, as well as developing business-to-business networks in his hometown of Philadelphia.
While working with small business owners in the South Kensington neighborhood of Northeast Philadelphia, he realized that helping businesses reach their full potential was the perfect outlet for his creativity and passion. Mike puts that passion to work for Liss International by constantly seeking out new opportunities to maximize the digital footprint and online reputation of our clients.