Mar 08

Liss International Motivates In-Store Trial of Boursin Cheese and Vita Smoked Salmon with Retailer Specific Marketing Program

retail specific marketing program, partnership marketing program, brand awareness campaign, in-store demo, full page FSI advertising

Liss International helped build brand awareness and drive incremental sales of Boursin™ Cheese and Vita™ Smoked Salmon with a retailer specific partnership-marketing program at Publix™! This retail program combined the refined, elegant flavors of these two powerful brands to create a delicious “Hour-d’oeuvres For The Holidays” program that customers can serve to guests over the holidays.

Our “Elegantly Delectable” marketing campaign targeted consumers at Publix™, which focused on motivating trial and gaining retailer support for both Boursin™ Cheese and Vita™ Smoked Salmon. The campaign and imagery, created by Liss International and displayed at Publix™ retailers showcased the fact that these two brands together create the perfect appetizer for any occasion.

At Liss International, this exciting partnership-marketing program included:

  • Created & placed a full page Free Standing Insert in News America (11.5 Million Circulation)
  • Produced & placed a ½ page Co-Op ad in Publix™ circular (4 Million Circulation)
  • Executed in-store demos and product samplings at Publix™ retailers including a 3rd brand, Primizies™
  • Designed Boursin™, Vita™ & Primizie™ hand out w/Primizie™ Purchase Incentive for In-Store Demo’s
  • Designed 3 brand tent cards for display at In-Store Demo’s
  • Designed & provided all brands with 3 page Trade Sell Sheet to motivate sales to get behind program
  • Provided full program support including coordination of Social Media including Facebook, Twitter and Pinterest posts


partnership marketing program

Boursin™ and Vita™ Free Standing Insert & Publix™ Co-Op Ad

retail-specific marketing program

In-store Demo Handout Recipe, Counter Card and Coupon.

Our Publix™ specific partnership marketing program for Boursin™ Cheese, Vita™ Smoked Salmon and Primizie™ Snacks showed consumers that these powerhouse brands are the perfect way to create delicious, sophisticated appetizers that make entertaining easy.

If you are interested in learning more about what the Partnership Marketing specialists at Liss International can accomplish for your brand, call us today at 267-988-4461 or email us at We look forward to hearing from you!

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