Apr 08

Liss International Creates Libby’s Pumpkin, Carnation Evaporated Milk and Minute Rice Dynamic Partnership Marketing Promotion

partnership marketing solutions, meal solution programs, in-store displays, brand marketing programs

At Liss International, our Partnership Marketing experts love to bring together powerhouse brands in fun and creative ways. We recently developed a delicious and satisfying “Back To School” snack promotion using Libby’s™ Pumpkin, Carnation™ Evaporated Milk and Minute™ Rice.

This Back To School program was all about creating a delicious snack for after school at home, that could be easy to prepare in minutes.

Liss International developed and implemented this integrated marketing promotion that targeted the primary family shopper through an appetite-appealing, themed creative messaging platform. The program was activated through tactics designed to drive the product onto the shopping list “pre-store” and be purchased in-store. The featured dessert/snack recipe was unique, easy to prepare, and one that consumers will love to serve time and time again.

Strategic partnerships can add value to both the brand partners, and the shopper. The program was designed to enhance retailer support, to provide a more impactful promotion, and cross merchandising with partner brands through in-store displays.

The program’s core tactics met the overall unique partner goals. The Liss International team collaborated closely with Nestle/Libby’s Pumpkin, Minute Rice/Riviana Foods, and the partner brand teams to determine what deliverables were most applicable to meet the budgets and objectives of tis program.

Pumpkin Pie Rice Pudding is a healthy and fun recipe that busy families can prepare easily at home for an after school snack for the kids, or for a delicious desert. By targeting the primary family shopper, Liss International increased brand awareness and drove cross promotion efforts that helped motivate consumer purchase.

This promotion was a tremendous success and helped drive incremental sales for all participating brands.

Our Minute™ Rice, Libby’s™ & Carnation™ Cross Partnership Marketing Promotion positioned these brands to take advantage of the dynamic primary family market using the following strategies:

  • Developed unique and appetizing product imagery with a custom photo shoot
  • Designed and launched a National Full Page FSI with Pumpkin Pie Rice Pudding Recipe and Instant Redeemable Coupons
  • Created In-Store themed header card displays
  • Leveraged social media and digital platforms to drive partnership marketing efforts

By aligning high-consumption consumer segments with appropriate quick & easy dessert messaging, Liss International helped these three wonderful brands work together to motivate trial and capture new users in a key demographic.  At Liss International, we specialize in bringing powerhouse brands such as these together in order to build exciting meal solutions the whole family can enjoy.

If you are interested in learning more about what the Partnership Marketing specialists at Liss International can accomplish for your brand, call us today at 267-988-4461 or email us at allen@lissinternational.comWe look forward to hearing from you!

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