Feb 17

Liss International Combines Fun and Flavor With Boboli & Smithfield Partnership Marketing Program

partnership marketing program, advertising agency for food & beverage brands, meal solution experts, smithfield ham, boboli pizza crust

Liss International just implemented another successful Partnership Marketing Program for our wonderful clients at Boboli Ready Made Pizza Crust, Smithfield Bacon and Smithfield Ham. We paired these two huge brands together to create a delicious “Homemade Pizza” meal solution during the highest pizza consumption time, football season.

Boboli Ready Made Pizza Crust, Smithfield Bacon and Smithfield Ham are already household names that have helped families create delicious, homemade meal solutions for years. At Liss International, our challenge was to create a successful partnership between both of these amazing brands in order to:

  • Create a restaurant-quality meal solution that friends and families can make at home in just minutes
  • Leverage the high demand for delicious, unique pizza recipes
  • Drive cross-promotion and brand awareness in order to boost incremental sales

A football game is a great time for friends and family to gather together and enjoy fun, excitement, and a delicious meal. Liss International took advantage of this marketing opportunity by implementing a Meal Solution Program with Boboli and Smithfield that targeted the football audience demographic while providing families and friends with a delicious, homemade meal that takes just minutes to make!

Our successful strategy for promoting this meal solution for Boboli Pizza Crust and Smithfield involved:

  • Creating unique and diverse pizza recipes focusing on bold flavors
  • Generating retailer support during highly promoted event to drive cross-aisle traffic
  • Full Page FSI in News America, 31MM circulation
  • Customized In-Store Displays w/Take One Pads full of unique homemade pizza recipes
  • Coupons to motivate consumer purchase and generate incremental sales
  • Leveraging the power of social media and other online outlets to build user engagement

We were thrilled to help both of these amazing brands create an unforgettable, restaurant-quality meal solution program that the whole family could enjoy during football season.

At Liss International our savvy and experienced marketing team looks forward to taking on more advertising challenges from incredible brands.

If you are interested in learning more about what Liss International can accomplish for your brand, call us at 267-988-4461 or email us at allen@lissinternational.com. We look forward to hearing from you.

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