Mar 31

Liss International Builds Partnership Marketing Promotion For Bimbo Bread and Buddig Lunch Meat Program

partnership marketing programs, meal solution programs, retail specific marketing solutions, liss international, buddig lunchmeat, bimbo bakeries

A delicious sandwich made with fresh bread and savory lunchmeat is the perfect meal solution for every member of a busy family. Liss International recently developed a partnership-marketing program for Buddig™ Originals lunchmeats and Bimbo™ bakeries that allowed both brands to tap into this dynamic customer base like never before.

Our Buddig™ Originals and Bimbo™ Bread promotion helps busy families save big on delicious, easy to prepare sandwiches for any meal. The Partnership Marketing Specialists at Liss International paired these two powerhouse brands together through a Retail Specific Program at Walmart. We worked closely with both sales teams to design & implement a campaign that would enhance retailer support, increase sales lift, and generate new users of both brands.

When the Buddig™ and Bimbo™ brands are paired together in a fresh sandwich, customers can’t help but stop and take notice! Our Retail Specific Sandwich Promotion strategically placed themed displays showcasing delicious Buddig™ and Bimbo™ sandwiches at the Walmart deli location. These displays encouraged trial while driving incremental purchase from current and new users of both brands.

Specific campaign elements included:

  • Themed In-Store Display Posters placed at Walmart deli location
  • $1.00 off Instant Redeemable Coupon (IRC) On-Packages of Bimbo Bread when you buy both products
  • Tear Pad full of delicious recipes, $1.00 off in savings and the wonderful story of both incredible brands
partnership marketing, meal solution program, liss international, buddig lunchmeat, bimbo bakeries

Themed displays at Walmart deli counters

partnership marketing, meal solution program, liss international, buddig lunchmeat, bimbo bakeries

Instant Redeemable Coupons

Buddig™ Originals lunch meats and Bimbo™ Bread form a perfect combination when combined in a delicious sandwich. At Liss International, we specialize in bringing powerhouse brands such as these together in order to build exciting meal solutions the whole family can enjoy.

If you are interested in learning more about what the Partnership Marketing specialists at Liss International can accomplish for your brand, call us today at 267-988-4461 or email us at We look forward to hearing from you!

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