MUSSELMAN’S FREE BOWLING Increase Applesauce Consumption by Providing a Fun, Family Activity, FREE

Challenge

To enhance retailer support, encourage trial and incremental purchase from current and new Musselman’s users.

Strategy

Utilize Bowling, the #1 participation sport in the US, to incentivize purchase of Musselman’s Single Serve Applesauce with a free bowling offer.

• Bowling has 71.1 Million Annual Bowlers
• Bowling has a $10 Billion impact on the US Economy
• Bowling os the #1 children’s birthday destination
• 5,035 Nationwide Centers
• 73% of bowlers own a home
•  70% have a household income over $50,000IN-STORE THEMED PROGAM DISPLAY POSTER

Elements

FULL PAGE FSI
• Free Bowling With Purchase of Musselman’s™
• Two Musselman’s™ Offer Coupons
• Free Bowling Coupon
• Musselman’s™ Applesauces Featured
• Musselman’s New Squeezables™ Featured

FREE BOWLING PURCHASE INCENTIVE ON MUSSELMAN’S PACKAGES
• Free Bowling incentive on Musselman’s™ Applesauce packages

DISPLAY POSTER AT 2,100 BOWLING CENTERS
• Musselman’s™ Featured on 22×28 Display Poster

PROGRAM THEMED HEADER CARD
• Free Bowling Promotion Header Featuring Tear Pad
* Tear Pad has a Voucher for a Free Game of Bowling ($6.00 Value)

ONLINE SUPPORT
• Free Bowling Promotion Announced on BPAA® & Strike 10® Websites

Musselman's™ Free Bowling Promotion
Musselman's™ Free Bowling Full Page FSI
Musselman's™ Display Header
Musselman's™ Tear Pad Free Bowling Voucher
Musselman's™ On Pack Free Bowling
Musselman's™ 22 x 28 Poster Featured at Bowling Alleys