Bimbo & Buddig Sandwich Promotion RETAILER PROMOTION

Challenge

Create a program for Buddig™ Originals and Bimbo™ White and Whole Wheat Bread, designed to encourage trial and incremental purchase from current and new users.

Strategy

A Walmart specific program designed to enhance Walmart support working closely with the Bimbo and Buddig sales teams. To create an exciting meal solutions program for families, focusing on delicious and unique, easy to prepare sandwiches.

Elements

IN-STORE THEMED PROGAM DISPLAY POSTER
• Themed Program Display Poster for Deli Bunker

$1.00 ON PACK IRC
• IRC Savings when you buy both products

TEAR PAD DESIGNED FOR PROGRAM
• $1.00 Savings
• Recipes
• Bimbo™ & Budding™ Story

Bimbo™ & Buddig™ Promotion
Bimbo™ & Buddig™ Deli Bunker Poster
Bimbo™ & Buddig™ IRC On Pack
Bimbo™ & Buddig™ Take One Pad Design